Introduction
IIf you’ve asked a few web designers for quotes in Kenya, you’ve probably noticed the prices don’t line up. One quote is Ksh 15,000, another is Ksh 150,000 — for what sounds like the same website. The truth is, “a website” isn’t one product. The type of website you need is the biggest factor in the price. Here’s a breakdown by website type, plus what else affects the final number.
Pricing by Website Type
1. Landing Page (1 page) A single page built around one goal — promoting an event, a product launch, or capturing leads through a form. Ksh 15,000 – 25,000
2. Portfolio / Personal Website (3–5 pages) For freelancers, consultants, or professionals who need Home, About, Services, and Contact pages to showcase their work. Ksh 20,000 – 40,000
3. Small Business Website (5–8 pages) A standard business site with Home, About, Services, Portfolio/Gallery, Blog, and Contact — built to establish credibility and generate inquiries. Ksh 35,000 – 70,000
4. Corporate / Multi-Department Website (10+ pages) Larger organizations needing multiple service pages, team pages, resources, and sometimes multilingual content. Ksh 80,000 – 150,000
5. E-Commerce Website (Online Store) Includes product catalogs, shopping cart, payment integration (like M-Pesa or card payments), and inventory management. Price depends heavily on the number of products and payment complexity. Ksh 70,000 – 250,000+
6. Booking / Membership Website Sites with appointment scheduling, member logins, or subscription-based content — common for salons, clinics, coaches, or online courses. Ksh 60,000 – 180,000
What Else Affects the Final Price
Custom design vs. template A site built from a pre-made theme with Elementor is faster and cheaper than a fully custom design built from scratch.
Content and copy writing If you provide your own text and images, the designer just lays it out. If you need copy writing, photography, or custom graphics, that adds cost.
Ongoing maintenance Some quotes only cover the build. Others include hosting setup, security, SEO basics, and post-launch support. Always ask what’s included.
What to Watch Out For
- Prices that seem too low for the website type: Often means a rushed build, no revisions, or a designer who disappears after payment.
- No mention of hosting or domain costs: These are separate, recurring costs — don’t assume they’re bundled in.
- Vague scope: Get a clear list of pages, features, and revisions included before you pay anything.
Final Thought
The type of website you need should be your starting point when budgeting — a landing page and an online store are not the same investment. Ask for a clear breakdown based on your specific website type, check past work, and make sure you know exactly what you’re paying for.
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Martin Maina is a web designer and graphic designer who specializes in building custom WordPress websites, UI/UX design, and digital brand identities.
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